.

The multi-ethnic character of the ultimate cosmopolitan city blends with Italian style and craftsmanship to create luxurious, eco-sustainable designs, all connected by a single thread: authenticity.

At the end of 2021, amidst the excesses and stylistic provocations of London—a city renowned for its innovation, boldness, and experimentation—the concept of the eco-conscious brand Shifting was born.

After two years dedicated to researching and studying materials and fabrics, this idea became a reality in 2024 with the establishment of Shifting by Cloto, based in Turin, Italy.

Shifting represents evolution, exclusivity, and craftsmanship. Above all, it embodies our commitment to minimizing environmental impact in every detail of each product and throughout the entire production process.

"In a world where the concept of fashion is constantly evolving, Shifting by Cloto emphasizes the intersections with art, perpetually cultivating a culture of curiosity. Sustainability, Recycling, Transparency, and Solidarity are not just trendy words for us, they are our DNA. Our goal is to develop a fashion system that does not harm the environment and to offer our audience complete transparency about every product in our brand"

Alessandro Valle, CEO and Co-Founder